Campaign Creation

Support to achieve a goal like launching a product, boosting brand awareness or outlining a cause.

Copywriting

Branding

Web design & build

Social

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CAMPAIGN

A marketing campaign made for your business aims.

Have a product, service or brand that you need to promote through different kinds of media?

Get our help to forge a marketing campaign to support your organisation's growth.

See campaign support

Situational analysis

Market research
SWOT

Content creation

Copywriting

Design

Content creation

Asset creation

CAMPAIGNS

How can we help you to create a campaign?

See some of the ways we'll align a campaign to your business goals.

Get in touch

Target audience research

Research
Stakeholder mapping
Persona creation
Customer journey mapping

Campaign strategy

Goals, aims & mission outline

Messaging & Positioning
Channel strategies
Campaign flow visualisation

CAMPAIGN CREATION

What's the process?

Discover how we'll work with you
to plan & create your campaign.

1 Discussion about your aims

Get in touch and we'll have a chat about your aims. We'll consider your audience, business aims and current channels to make recommendations for your campaign next steps.

2 Strategy & planning

We'll conduct competitor, channel and target audience research to see how to create a campaign that will work best for you. Then, we'll work with you on the messaging, content and calendar to put together a 3, 6 or 12 month plan.

3 Content creation & scheduling

Once we've agreed the plan, we'll do the content creation process. This includes conceptualising, copywriting and design, ensuring you're happy with every element of every asset.

4 Go live support and analytics

The fun part! Now all the assets are created, we'll hand them back to you to run your campaign. If you need it, we can help you to gain insights through analytics to continually improve your campaign.

Campaign creation FAQs

We'll ensures alignment with your business goals through:

Initial Consultation: Understanding your specific aims and challenges.

Research and Planning: Conducting thorough market research, stakeholder mapping, and customer journey mapping.

Customised Strategy: Developing a tailored campaign strategy with defined goals, messaging, and channel strategies.

Feedback Loop: Regular check-ins and adjustments based on your feedback throughout the process.
Way Marketing can create a wide range of content and assets, including:

Copywriting: For websites, blog posts, emails, social media, brochures, scripts, and more.

Design: Visual assets such as logos, graphics, illustrations, social media posts, website graphics, and email designs.

Content Creation: Conceptualising and developing multimedia content like videos, animations, and interactive elements.

Asset Creation: Creating physical and digital materials such as brochures, banners, white papers, and business cards.
The effectiveness of the campaign will be measured through:

Analytics Reports: Providing regular reports on key performance indicators (KPIs) and campaign metrics.

Insights and Adjustments: Using analytics to gain insights and continually improve the campaign.

Goal Tracking: Monitoring the achievement of predefined goals and objectives set during the planning phase.

Customer Feedback: Collecting feedback from stakeholders and customers to assess the impact and reception of the campaign.