Wippet: Redefining Healthcare Procurement with a Bold Brand Identity

Work completed on behalf of the agency Perfect Storm.

Client

Wippet is a UK-based B2B marketplace dedicated to healthcare supplies, simplifying procurement by offering a centralised platform where care providers and healthcare organisations can seamlessly access a variety of suppliers.

The platform’s goal is to combine convenience, competitive pricing, and extensive product variety to meet the sector’s procurement needs.

Challenge: Creating the Wippet Brand Guidelines

As an emerging start-up, Wippet had limited brand guidelines focused primarily on UX and UI.

The challenge was to create a distinctive, bold, yet approachable visual identity that would resonate with Wippet’s healthcare audience while setting the brand apart from competitors. Then use the new guidelines to create and animation.

The design needed to strike a balance between friendly and professional, ensuring Wippet’s identity felt fresh and innovative without losing the trust factor essential for healthcare suppliers and buyers.

Solution

Establishing Look & Feel

Our research showed that a bold, human-centred aesthetic would capture the ethos Wippet aimed for. Inspired by bright, impactful colours and minimalist design, we embraced the “Wippet blue” as a constant background colour for illustrations, enhancing brand recognisability.

This decision made Wippet’s visuals a strong differentiator, with each element designed to foster trust without the formality seen in traditional healthcare brands.

We also experimented with screencast-inspired designs, avoiding tints to give the brand a vibrant, modern feel with solid block colours.

Colour Palette Development

To achieve the right balance, we refined the original colour palette to create high contrast on the Wippet blue background.

By layering white with soft, textured lines, we crafted a friendly, cohesive style that allowed versatility across both digital and physical applications.

This palette captured the approachable, energetic qualities we wanted Wippet to embody and made each visual element distinct and memorable.

Using the Branding to Create An Animation: Storyboarding & Build

Working closely with Wippet, we co-developed a script that highlighted the platform’s value propositions.

We sketched an initial storyboard to capture key visual moments, refining it for client sign-off.

Once approved, we selected an upbeat soundtrack and a warm, approachable voiceover, building each scene in After Effects to create a smooth, inviting animation that reflected the brand’s new look and feel.

Results

The final animation, designed entirely in After Effects, exceeded Wippet’s expectations.

It received unanimous approval from both the board and the target market, successfully attracting suppliers to the platform pre-launch and establishing a vibrant, recognisable brand identity for Wippet.