SuePort: Creating Field Journal content for a National Geographic theme park

Field Journal Content

Client

SuePort provides innovative technology solutions that blend versatile smart tech with intuitive operations management systems.

They cater to multiple industries, offering interactive, educational, and entertainment experiences designed to connect people and create immersive environments.

Their project involved creating content for a National Geographic interactive theme park for children ages 6-11.

Challenge: Field Journal content for a National Geographic theme park

SuePort needed support to create content for the ‘Field Journal’ aspect of their National Geographic theme park.

The Field Journal allowed children to scan into the park with a wristband and log into portals scattered around the park. In these portals, the children would be given missions in the form of questions related to the rides.

For example, the Ocean Endeavour ride would feature ocean-based questions, while the Fossil Pit would feature questions about dinosaurs.

Field Journal Content

Approach

Process Design

Our approach was multifaceted:

• Question Format: We needed to decide on the layout of each question to fit the space permitted within the portal’s screens throughout the park.

• Research: Ensuring information was accurate and sourced correctly.

• Tone of Voice Creation: Ensuring the tone of voice was correct for the young audience.

• Question Collation: Creating the questions in the correct format and tone of voice while in keeping with the content of each attraction.

• Stakeholder Signoff: To hit the deadlines, all content needed to be signed off directly by the client and National Geographic, adhering to strict guidelines around their intellectual property.

Field Journal Content

Solution

Question Format

We delivered around 20 general question formats for approval by the client and National Geographic. These formats ranged from simple yes or no questions to more complex image-based or multiple-choice questions.

Research

We prioritised National Geographic sources to expedite the sign-off process, covering approximately 80% of the required content. The remaining sources came from independent experts who had previously worked with National Geographic or from government sources.

Tone of Voice

We supplied five different tone of voice options, allowing the client and National Geographic to select the one best suited for the young target audience.

These tones had to account for the broad age range and the international audience, avoiding idioms, local sayings, and words longer than three syllables, as specified in the internal copy style guide we created.

Question Collation

Once the format and tone of voice were agreed upon, we wrote the questions accordingly.

We supported the creation of a spreadsheet system that could easily be exported and uploaded into the Field Journal system, ensuring all information could be kept up to date and new questions could be added seamlessly.

Results

The park went live to great success. Following this, further parks have opened in three locations globally, with our questions translated into several different languages, enhancing the interactive and educational experience for children worldwide.