Stadium Clinic: A Brand for Cutting-Edge Sports Medicine in a Unique Setting

Work completed on behalf of the agency Perfect Storm.

Client

Stadium Clinic is a visionary healthcare venture where top UK orthopaedic and musculoskeletal surgeons transform stadium conference rooms into state-of-the-art private clinics.

By leveraging the stadium’s energy and appeal, Stadium Clinic offers specialist sports medicine services in a familiar yet high-quality environment.

Challenge: Branding for The Stadium Clinic

The challenge was to create a brand that balanced three unique factors: the healthcare ethos of leading surgeons, the dynamic stadium setting, and a focus on appealing to a discerning clientele seeking top-tier sports and orthopaedic care.

The brand identity needed to convey healthcare expertise, trustworthiness, and modernity, while also embracing the stadium’s unique location and sports connection.

Solution

Brand Inception

We began by exploring visual metaphors that resonated with healthcare and sports environments alike.

Starting with familiar healthcare symbols like medical crosses and hearts, we combined these with stadium iconography. Stadium Clinic also requested two logo variations: one specific to the stadium and one versatile enough to be used in future locations.

We incorporated the letters “V” (for Venue) and “S” (for Stadium) into our designs, allowing each logo to subtly suggest the clinic’s unique concept while remaining adaptable to different settings.

Further Development

Several initial concepts captured the client’s vision, which were refined after a collaborative review with key stakeholders.

Our designs highlighted clean lines and a modern aesthetic, balancing medical symbolism with subtle sports-related cues.

This development phase focused on selecting the most effective blend of elements, narrowing down the concepts to a final selection that was both versatile and deeply aligned with the brand’s vision.

Logo Creation

The final logos were chosen for their ability to stand alone as recognisable icons, subtly integrating the letters “V” and “S” while evoking medical and venue-related imagery.

The typeface was chosen for its clean, confident, and professional look, complemented by a “plus” icon that not only symbolised healthcare but also carried connotations of positivity and wellness.

This design solution gave Stadium Clinic a distinctive, modern identity that appeals directly to their target market.

Results

Stadium Clinic launched its first location at Ashton Gate Football Stadium with immediate impact.

The new branding was prominently displayed on stadium posters, attracting passersby and directing visitors with online bookings to the right location. Interior signage and assets created a warm, welcoming atmosphere, reinforcing the clinic’s brand identity and assuring clients they were in the right place for trusted care.